Stop Waiting — Why Today Is the Perfect Time to Start Your Podcast

What if the biggest barrier to launching your podcast isn’t competition, but procrastination?

If you’ve been saying, “I’ll start my podcast when I’m more ready” or “It’s probably too late now,” this is the wake-up call you need. On this week’s episode of The Profits Unleashed Podcast, I sat down with Coach Willie Blake, a career and high-performance coach who knows what it’s like to overcome self-doubt, learning challenges, and the fear of starting late. Together, we explored one powerful truth: you’re not behind—you simply haven’t started yet.

The Real State of Podcasting — It’s Not as Crowded as You Think

It’s easy to assume podcasting is oversaturated. Right now, there are around 5 million podcasts worldwide. That number feels intimidating—until you realize less than 20% are actually active. The rest? Abandoned after just a few episodes.

This means podcasting isn’t a wall you can’t climb; it’s a field full of open space for people willing to show up consistently.

Why Showing Up Is the Secret Weapon

Most people quit before they even gain traction:

• 90% of podcasts never make it past episode three.

• Of the ones that do, 90% quit before hitting episode twenty.

If you stay the course, you’ll already be in the top 10%—not because you’re the most famous or polished, but because you kept going when others stopped. Consistency beats saturation every single time.

Listeners Want Real, Not Perfect

Podcast audiences are still growing every year. And listeners aren’t just looking for big celebrity shows. They want:

• Authenticity over perfection

• Niche expertise over generic advice

• Real stories that inspire and connect

Your unique experience—just like Willie’s journey with dyslexia and ADHD—is what will make someone say, “That’s exactly what I needed to hear.”

Don’t Wait for Perfect — Start Now

If you’ve been holding back, remember this: you’re not late. You just haven’t started. Podcasting remains one of the most powerful ways to grow your brand, build authority, and reach the audience waiting for your message.

👉 Ready to launch your podcast? Visit podcastprofitsunleashed.com and book a call. Let’s get your voice heard.