Knowing vs Doing
Are you finding it tough to convert your insights into effective actions that propel your business?
Join us for our latest podcast episode, where we delve into the vital difference between knowing and doing, and learn how to bridge that gap to accomplish your business objectives.
In this episode, I, Karen Roberts, take a closer look at a pressing issue for many entrepreneurs and podcasters: the divide between awareness and action. Even with a grasp of the strategies needed for success, numerous individuals remain trapped in the planning stage, failing to take the necessary steps to advance their business. This blog post summarizes the key takeaways from the episode and provides actionable guidance for transforming your knowledge into tangible actions.
The Peril of “I Know That”
One of the most detrimental phrases in business is “I know that.” This mindset breeds a misleading sense of achievement; however, mere awareness does not lead to action. When I first started my podcast, I experienced frustration over stagnant growth. I understood the strategies, yet I wasn't executing the actions required to connect with my audience. This common struggle exemplifies the disconnect between knowledge and action.
The Dynamics of the Mind
The conscious mind, where our ideas and critical thoughts arise, operates differently from the unconscious mind, which governs our habitual actions. While we might intellectually recognize the steps we need to take, ingrained habits and prior experiences often inhibit us. This disconnect is a key reason why many individuals find it challenging to act on the knowledge crucial for their business growth.
Three Key Strategies for Business Expansion
To thrive in the online business or podcasting space, consider these three fundamental strategies:
Expand Your Audience Daily: Actively seek to grow your reach through engagement on platforms like LinkedIn and Facebook.
Build Trust Within Your Audience: Regularly share valuable content to cultivate authority and establish credibility.
Make Offers Frequently: Present your products or services to your audience and invite them to make a purchase.
Many entrepreneurs are aware of these strategies but struggle with consistent implementation, often due to underlying fears and resistance to visibility.
Confronting Unconscious Resistance
To close the gap between knowledge and action, it’s essential to recognize the unconscious resistance that hinders progress. Our unconscious mind, influenced by past experiences and beliefs, shapes our actions. By acknowledging this resistance, we can begin to alter our mindset and behaviors.
Actionable Steps to Transform Knowledge into Action
Conscious Planning and Preparation: Utilize your conscious mind to define clear tasks and goals. Develop a daily action plan that encompasses audience growth, content sharing, and making offers.
Engage in Activities to Unthink: Find ways to shift from overthinking to a more positive state. Consider practices like meditation, breath work, or dancing to invigorate your mood. When you’re in a good place, you’re more likely to take action.
Trust Your Unconscious Mind: Just as your unconscious mind manages vital functions like breathing, trust it to guide your business actions once you’ve laid out your plans. This balance between thought and action can lead to greater effectiveness.
The Importance of Consistency
Achieving success in business or podcasting demands ongoing effort. It's vital to commit daily, even if just for an hour. Regularly share testimonials, reviews, video snippets, and offers. Over time, your audience will start to notice your consistent presence and engage with your content.
Seek Assistance if Necessary
If you’re feeling overwhelmed by the demands of visibility and audience engagement, consider reaching out for support. Our team can assist you in creating content assets from your podcast, streamlining your ability to post consistently and effectively.
Final Thoughts
Transitioning from knowledge to action requires awareness, acceptance, and practical steps. By understanding the interplay between the conscious and unconscious mind and applying effective strategies, you can bridge the gap and reach your business goals. Remember, consistency and a positive outlook are essential for turning your insights into action.
Tune into this episode of our podcast for a deeper exploration of these concepts, and learn how to overcome your obstacles, trust the journey, and witness real results in your business. Join us next week for an inspiring discussion with Hilary DeCesar. Until then, keep taking action and maintain your visibility!
Visit Podcast Profits Unleashed to schedule a call. Until next time, happy podcasting!
