From Burnout to Purpose
Why Podcast SEO Is a Game-Changer for Coaches, Creatives & Entrepreneurs
Are you pouring your heart into every podcast episode—only to feel like it’s floating in a sea of content, unseen and unheard? You’re not alone.
So many podcasters are burning out trying to grow an audience without a clear roadmap. But here’s the truth: your podcast can grow—and be discovered—if you start treating it like the powerful business tool it is.
In this week’s podcast episode, I sat down with Carly Pepin, a business growth strategist who works with founders and C-suite leaders in industries like construction, hospitality, and manufacturing. Together, we explored the inner and outer game of business growth—and how Podcast SEO might just be the missing link in your podcast journey.
Business Growth Begins Within: Emotional Intelligence as a Leadership Superpower
One of the most powerful insights Carly shared is that business success doesn’t start with strategy—it starts with self-awareness.
“Scaling a business is a personal growth journey,” Carly explains.
It’s not just about the external wins like revenue and headcount. It’s about becoming the leader who can actually hold the weight of success—without burning out.
When you’re emotionally aligned, you create clarity—for your team, your message, and yes, your podcast. Carly dives deep into how pride and shame—often unconscious—can sabotage growth, especially in your content strategy.
Why Your Podcast Isn’t Getting Discovered (And How to Fix It)
Let’s get real: the internet is flooded with incredible content. But content without visibility? It doesn’t move the needle.
This is where Podcast SEO comes in.
Most podcasters focus on recording and editing, but ignore how their podcast is found online. Carly’s perspective?
If you want to scale your business, you need to treat your podcast like a strategic growth tool—not just a creative outlet.
Podcast SEO Tips That Actually Work:
Use searchable episode titles that reflect what your audience is Googling.
Include transcripts and blog posts for each episode (like this one!) to boost search rankings.
Optimize your podcast description and show notes with keywords your ideal listener would use.
Promote across platforms—YouTube, LinkedIn, and even Pinterest can drive massive discovery.
With the right SEO strategy, your podcast becomes more than content. It becomes a client magnet.
The Four Pillars of Scaling—And How Your Podcast Supports Them
Carly breaks down business growth into four critical areas:
Cash – Create recurring revenue with aligned offers.
Strategy – Map out long-term plans based on real needs and impact.
Execution – Build reliable systems and habits.
People – Align team performance with company purpose.
Your podcast can support every single one of these:
It builds trust and brand awareness (Strategy).
It educates leads and shortens the sales cycle (Cash).
It gives your team a shared voice and mission (People).
It creates weekly structure and accountability (Execution).
Align Your Podcast With Your Purpose—Not Just the Algorithm
Too many podcasters are stuck chasing trends or following what they think they “should” do. Carly encourages creators to instead ask:
Does this format support my energy?
Does this topic align with my values?
Am I speaking to the people I most want to serve?
When your podcast reflects your authentic voice, you attract listeners who resonate deeply—and stay.
Real Stories, Real Growth: Carly’s Clients Are Proof
From marble suppliers to linen services, Carly’s clients prove you don’t need to be flashy to scale powerfully. What you need is:
Clarity
Consistency
Courage
She teaches leaders to build cultures that live out company values and make everyday work meaningful. One tool? A “Polaroid Wall” celebrating team moments of alignment. Imagine doing that with your listeners—highlighting their wins and stories on your show.
Take the First Step: Is Your Podcast Working For You—or Just Keeping You Busy?
If you’ve been grinding out content with little return, it’s time to rethink the strategy.
Ask yourself:
Is my podcast discoverable?
Does my content reflect where I want my business to go?
Am I emotionally equipped to scale sustainably?
Carly offers a free business diagnosis call to help you uncover what’s holding you back. Head to westcoastgrowthadvisors.com to book.
Final Thoughts: Your Podcast Deserves to Be Heard
Podcasting is a labor of love—but it can also be a vehicle for purpose-driven growth. With SEO, emotional intelligence, and strategic alignment, your podcast can be more than a passion project. It can be the doorway to deeper impact and greater success.
So, are you ready to stop burning out and start building a business—and a podcast—that reflects your true purpose?
Then this episode with Carly Pepin is your next must-listen.
🎧 Tune in now. Share with a fellow creator. And let your voice rise above the noise—on purpose.
