Selling Isn’t the Problem — Your Relationship With Sales Is

What Coaches Can Learn from Curt Tueffert About Closing More Clients With Confidence

Are you avoiding sales conversations because you don’t want to sound pushy, awkward, or “too salesy”?

You’re not alone — and more importantly, you’re not broken.

In a recent episode of the Podcast Profits Unleashed Podcast, I sat down with sales leader, keynote speaker, and author Curt Tueffert to unpack why so many coaches struggle to close sales — and what actually needs to change for selling to feel natural, ethical, and effective.

What emerged was a powerful truth:
👉 Most coaches don’t hate sales — they hate who they think they have to become to sell.

The Real Reason Coaches Resist Selling

Coaches enter business to help, guide, and support. Selling often feels like it conflicts with those values. The internal dialogue sounds like:

• “I don’t want to pressure anyone.”

• “I’m not a salesperson.”

• “What if they say no?”

Curt calls these internal blocks “giants” — the same kind of giants that stop progress before it even begins. In his book Five Stones for Slaying Giants, he outlines five qualities that neutralize these fears:

Passion. Excellence. Vision. Value. Confidence.

When these are solid, sales stops feeling like persuasion and starts feeling like alignment.

Why Modern Buyers Don’t Want to Be Sold To

Today’s buyers are smarter, faster, and more informed than ever before. By the time they book a call with you, they’ve likely:

• Googled their problem

• Compared multiple options

• Consumed hours of content

• Narrowed their choice down to a few providers

They don’t want a pitch — they want clarity.

That’s why consultative selling now outperforms every old-school tactic. Your role isn’t to convince someone to buy — it’s to help them decide.

Discovery: The One Thing AI Can’t Replace

AI can automate emails, funnels, booking systems, and follow-ups.
What it can’t replace is human discovery.

Curt emphasizes that the most powerful sales skill today is the ability to ask thoughtful, open-ended questions that uncover:

• Motivation

• Urgency

• Emotional drivers

• Consequences of inaction

This is where trust is built — and trust is what creates conversion.

Understanding People Before Selling to Them

Another key insight from the episode is the importance of understanding behavioral styles. Using tools like DISC and Sales IQ, Curt helps coaches adapt how they communicate based on who they’re speaking to.

When people feel seen and understood, resistance drops — and decisions become easier.

Sales Confidence Creates Client Attraction

Confident selling doesn’t repel people — it reassures them.

When you clearly communicate:

• Who you help

• What problem you solve

• Why it matters

• What happens if nothing changes

You position yourself as a guide, not a pitch.

And that confidence is magnetic.

Podcasting, Authority, and Long-Term Visibility

We also explored how podcast guesting plays a powerful role in building authority and SEO. Every appearance creates:

• Searchable content

• Backlinks

• Credibility

• Long-term discoverability

Podcasting isn’t just marketing — it’s digital real estate.

Final Takeaway

Sales isn’t about becoming someone you’re not.
It’s about fully owning the value you already bring.

When selling comes from service, clarity, and confidence, it stops being uncomfortable — and starts being impactful.

And that’s how coaches grow businesses that truly change lives.

🔗 Resources Mentioned

Connect with Curt Tueffert: PeakSalesStrategy.com
Free Mini Course: Podcast PROFITS Funnel
👉 PodcastProfitsUnleashed.com/free